During the middle of 90s, the insurance economy in Malaysia had undergone booming transformations. From the introduction of Unit-linked business, extending business channels through Bancassurance, emerging aggressive strategy to capture market share, to capitalizing Muslim market through Takaful products have paved numerous challenges to provide better sales and service. The decade proved to be demanding especially to the IT support being due to its rigidity and obsolete technology. Many struggles were employed for improvement but were faced with a stumbling block.
DynaFront specializes in life insurance applications, including development and deployment of complete and comprehensive insurance software ranging from front-end sales to back-end administrative systems
In the year 1996, a few Malaysians formed a vision. It was a vision that was embarked by a few to challenge the multitudes into proving its viability. In 1997, the first-of-its-kind was invented - the technology to provide seamless and speedy sales process with the adoption of the latest technology. It captured its first market with the biggest local insurance company in Malaysia. Agility, mobility and speed to market were the name of the business game. DynaFront proceeded to make a technology breakthrough through the latest invention – the miniature sales tool in the size of a palm. The new invention stormed market with ever increasing demands. Throughout the chapters behind DynaFront, relentless efforts of research and development have been further excelled to serve the industry with more innovative technologies.
In reminiscence, the year 1996 was when DynaFront was established in Malaysia with only a handful of employees seeking new technology frontier. It has expanded internationally and has established a representative office in Singapore. DynaFront is supported by a network of prominent business partners and distributors throughout Asia-Pacific. In line with the business strategy, DynaFront has also formulated partnership programs with the world’s leading companies namely IBM, Oracle and Sun. As to date, DynaFront has developed a growing clientele of local and multinational companies throughout the major Asia pacific markets by providing the “best-of-breed” solutions in timely manner.