Our leadership team comprises experts with in-depth domain-specific knowledge, committed to establishing the most valuable software brand in the insurance industry. They are passionate professionals, driven by quality and integrity and a common purpose.
We believe that the vision and experience of our management team have been fundamental to our Group’s success. Our founders worked in the insurance industry before setting up DynaFront Systems. In the initial years, their industry knowledge allowed us to understand and respond to the needs and requirements of our insurance customers and engineer appropriate solutions to support their operations and growth. This had been vital not only in securing new contracts, but also software design and development, project planning and solution implementation.
Mr Chan is our Managing Director and Group Chief Executive Director. He is responsible for leading our Group, formulating business strategies that contribute to business growth as well as overseeing our Group’s overall business and operations.
Mr Chan graduated with a Bachelor of Science from Campbell University, USA, in 1988. He has more than 30 years of working experience in the IT industry focusing on software development and IT consultancy for life insurance software solutions and enterprise software solutions for life insurance companies, independent corporate life insurance agencies and Takaful operators.
Upon graduation, Mr Chan started his career in Sime Darby Systems Sdn Bhd in 1988 as a Graduate Trainee and was subsequently promoted to the role of Systems Engineer in 1988. In 1990, he joined Prudential Assurance Malaysia Berhad as an Executive in the IT department before being promoted to Assistant Manager in 1992 and Deputy Manager in 1996, respectively.
Leveraging on his in-depth domain-specific knowledge and experience in the IT and life insurance industry, Mr Chan co-founded DynaFront Systems Berhad. He was appointed as director as well as Chief Executive Officer.
In 2001, Mr Chan was awarded the Chivas Regal Achievement Unlimited Awards 2001, an award from Chivas Regal that recognises individuals who have contributed to the development of the IT industry.
Gan Hui Ping
Ms Gan is our Executive Director and Group Chief Operating Officer. She is responsible for overseeing the day-to-day administrative and operational functions of our Group.
Ms Gan graduated from Campbell University, USA with a Bachelor of Science in the year 1988. She possesses more than 30 years of IT knowledge, experience and system implementation experience for organisations in various industries.
Upon graduation, Ms Gan began her career as a Programmer in the Administration/Finance Division of Yamaha Music Sdn Bhd in 1988, where she was responsible for systems support and development works for in-house software applications. Prior to joining DynaFront, she was attached to SolsisNet Sdn Bhd as a Workflow Consultant for Lotus Notes systems where she was responsible for project management and supervising quality compliance testing. She subsequently left SolsisNet Sdn Bhd and joined our Group as Chief Operating Officer in year 1996. As a pioneer key senior management personnel, she oversees the business operations our Group including human resource and finance, where she implements strategies to grow, maintain financial strength and operating efficiency of our Group’s business. In addition, she is also responsible for providing guidance to the project teams during the project development phases.
Sean Loo Ping Nam
Mr Loo is our Chief Marketing Officer. He oversees the planning and execution of our Group’s business development and marketing activities.
Mr Loo graduated from the University of Toronto, Canada, in 1987 with a Bachelor of Science. He then obtained a Master of Business Administration from Universiti Putra Malaysia in 2002. He has been an Associate of the Society of Actuaries of United States of America since 1992 and was recognised as a Certified Financial Planner by the Financial Planning Association of Malaysia in 2002. In 2017, he became a Fellow of the Life Management Institute under the Life Office Management Association of United States of America.
Upon graduation in 1987, Mr Loo began his career with East West-UMI Insurance Berhad as a Special Project and Actuarial Executive, where he was tasked with conducting market intelligence and monitoring the company’s investment performance. In 1989, he joined Aetna Universal Insurance Berhad as a Product Development and Agency Compensation Manager, where he was responsible for developing and rolling out compensation and benefits plan products and new life insurance products for the tied agency channel. In 1992, he joined Berjaya Prudential Assurance Malaysia Berhad as a Regional Business Development Manager tasked with conducting market intelligence and business development. Subsequently, in 1994, he joined AmAssurance Berhad as Head of Marketing.
In 1999, Mr Loo joined Hong Leong Assurance Berhad as Regional Manager (East Malaysia), and subsequently, in 2004, he joined ING Funds Berhad as a Recruitment and Business Development Manager. In 2006, he joined Great Eastern Life Assurance (Malaysia) Berhad as Assistant Vice President and Head of Events and Promotions, where he introduced performance-based indicators to show the results of events and promotions carried out by the company.
In 2013, Mr Loo was appointed as Vice President of Group Insurance and was tasked to oversee audit operational issues and develop new business for employee benefits and worksite marketing schemes.
In 2018, Mr Loo joined DynaFront Systems Berhad as Chief Marketing Officer, responsible for maintaining, developing and building new business relationships with existing and prospective clients.
Michael Tsan Soon Kian
Mr Tsan is our Chief Technology Officer. He is responsible for our Group’s software development activities.
Mr Tsan graduated from Campbell University, USA with a Bachelor of Science in 2000. He has been a Certified Scrum Master with Scrum Alliance since 2013, Certified Project Management Professional with the Project Management Institute since 2014, and Certified SAFe (Scale Agile Framework) Practitioner with Scaled Agile Inc since 2015. He has more than 20 years of IT system implementation experience.
Upon graduation, Mr Tsan joined Opus IT Services Pte Ltd in 2000 briefly as a Systems Operator, where he was tasked to monitor and maintain the company’s IT operating system and provide maintenance support services. In 2001, he joined Smartldea Pte Ltd, a company based in Singapore, as a Senior Software Engineer, where he was responsible for the development and support of domain name services portal as well as e-commerce portals, including portal module enhancements. In 2004, he joined Green Dot Internet Services Pte Ltd, also based in Singapore, as a Software Engineer and was tasked to develop and provide technical support services for IT portals as well as design and develop new modules for IT portals.
Mr Tsan joined IBM Malaysia Sdn Bhd in 2009 as an Advisory IT Specialist. During his tenure in the company, he assisted companies in business transformation activities in the area of customer relationship management and he was also involved in developing architectural framework for internet banking systems
In 2010, Mr Tsan joined Hewlet-Packard Multimedia Sdn Bhd as an IT Developer where he led a team of technical personnel in designing and developing a manufacturing system software, project management, quality testing as well as enhancing and improving user experience. He was subsequently promoted to the role of IT Development Manager in 2013, where his expanded responsibilities saw him managing multiple IT projects relating to among others, the development and implementation of process improvement systems. He then joined DXC Technology Malaysia Sdn Bhd in 2017 as a Delivery Manager where he was responsible for overseeing development and project delivery activities.
In DynaFront, Mr Tsan is a Chief Technology Officer responsible in setting up our Group’s technology roadmap and overseeing the software development activities of our Group.
Gan Hui Khoon
Mr Gan is our Chief Information Officer. He is responsible for all IT-related matters, including cloud infrastructures, Data Science, Artificial Intelligent and Machine Learning.
Mr Gan obtained a certificate in Computing with Accounting from Tunku Abdul Rahman University College, Malaysia, in 1992. Subsequently, he completed an Advanced Diploma in Computer Studies from Informatics College, Malaysia, in 1994. He has over 25 years of IT knowledge and system implementation experience in the insurance industry.
In 1992, Mr Gan began his career at Prudential Assurance Malaysia Berhad as a Programmer, where he was tasked to perform programming works to design and develop life insurance administration systems and provide post-implementation technical support. In 1996, he joined L&L Computer Systems Sdn Bhd as Technical Support, where he was tasked to identify solutions to resolve system errors and provide technical support services.
In 1997, Mr Gan joined DynaFront Systems Berhad as a Systems Analyst before gradually being promoted to his position as Chief Information Officer. As CIO, he is responsible for centralising and managing our Group’s IT-related matters so that our Group functions optimally, resolving integration problems and synchronising technology frameworks for effective solution delivery to our customers. In addition, he is also tasked to provide technical support to project teams and assist in the tendering and bidding for new contracts.
Lim Shy Huey
Ms Lim is our Vice President for Business Solutions. She is responsible for our Group’s project implementation and software development activities. In addition, Ms Lim is also accountable for supporting her role in marketing activities and managing business growth.
Ms Lim graduated from Campbell University, USA, with a Bachelor of Science in 2002. She is the Project Director with the Group responsible for implementing the full suite of the Life Administrative Core Ecosystem, which includes the enterprise core ecosystem for both takaful family and conventional life businesses (serving both traditional and investment-linked product class) and enterprise core ecosystem for Group insurance.
Ms Lim has more than 19 years of experience in the information technology and insurance industry. Her past experiences include managing client application supports, providing system solutions and consultancy to the management team, supervising and providing guidance to the developers and establishing new workable system designs and solutions for the Group.
Ms Lim was the lead developer working closely with the Solution Architect designing and developing the PrecentiaLife system, the Group’s backend Life Administrative Core Ecosystem for conventional life insurance products. As a lead developer for PrecentiaLife, she was heavily involved in building an insurance architecture framework for better agility in business and functional processes. Coupled with the deep insurance domain knowledge that she has acquired throughout her career with the Group, it has made her an asset in the implementation of the life insurance core ecosystem, including that of investment-linked product class, where it has unique features which are not administered in traditional product classes, such as fund auto rebalancing, premium redirection, fund switching, single premium top-up, regular investment premium to name a few. She has also experience in the development and implementation of a takaful investment-linked type of products class.
Soh Soo Fei
Ms. Soh is our Chief Revenue Officer, holding the pivotal role of crafting and executing dynamic sales strategies, setting revenue targets, and overseeing sales teams to accomplish the Group’s financial objectives. She collaborates closely with our sales and marketing team to refine sales procedures, propel customer acquisition efforts, and optimise sales efficiency. In addition, she also oversees customer retention and focuses on building strong customer relationships, driving customer loyalty, and maximising customer lifetime value.
Ms. Soh graduated from Campbell University, USA, in 1989 with a Bachelor of Science in Computer Science and Mathematics.
She has a wealth of experience as a senior manager for high-performance sales teams within the IT industry. She started her career in a renowned local SI company, CSA / CSC Malaysia. Among the multinational companies she worked for were IBM and TecD Sdn Bhd. (formally known as Tech Data Advanced Solutions).
Her primary roles and responsibilities in previous careers include growing channel businesses, building ecosystems, maintaining strong customer relationships, managing product sales, coaching, and mentoring.
Norul Wahida Binti Abdul Rahman
Ms Norul is our Finance & Administration Manager. She oversees the Group’s financial operations and reporting, as well as conducts administrative tasks such as communicating with clients and engaging in personnel decisions.
Ms Norul graduated with a Bachelor of Accountancy (Hons) from Mara University of Technology (UiTM), Malaysia in year 2003. She has over 18 years of accounting experience covering a wide range of finance-related tasks for medium to large organisations.
In 2004, Ms Norul began her career as Account Executive in Tenco Berhad where she was in-charged of manufacturing and trading accounts for chemical based products businesses. Her other responsibilities include preparing full set of accounts for three of Tenco’s subsidiary companies, preparing monthly financial and management reports and day to day banking and financial matters.
In 2007, Ms Norul joined Binary Consolidation Sdn Bhd as Account and Administration Manager. During her tenure in the company, she was in-charged of full set of accounts for manufacturing businesses related to traditional health supplement and cosmetic products. In addition, she is also tasks to manage company’s cashflow as well as preparing monthly and annual budgets, management accounts and provide sales analysis reporting.
In year 2015, Ms Norul joined DynaFront Systems Berhad as Assistant Finance Manager and subsequently promoted to Finance and Administration Manager in year 2021. She is responsible for preparing full set of accounts, managing cashflow, makes applicable budget recommendations to various business units, collaborate with external auditors and handle tax matters. In addition, she also takes care of other administrative matters for the Group.
Wan Zamri Wan Zain
Encik Wan Zamri is currently the Managing Director of Sprint Milestone Sdn Bhd, a consultancy firm primarily involved in data analytics and AI. He graduated in Finance and Business Economics from the Southern Illinois University, Carbondale, Illinois, USA in 1982, and received his Master of Business Administration (Financial Management and Management Information System) from West Coast University, Los Angeles, USA in 1984.
Encik Wan Zamri is an experienced Islamic and conventional finance professional in the banking, insurance, and takaful sector, having held various executive roles in AmMetLife Takaful Berhad, AIA Takaful International Berhad, HSBC Amanah Takaful (Malaysia) Sdn Bhd, HSBC Malaysia, and HSBC Hong Kong. His previous appointments include the Chief Executive Officer of AmMetlife Takaful Berhad in 2011-15 and the Chief Executive Officer of AIA Takaful International Berhad in 2008-2011.
Encik Wan Zamri previously served as an Independent Director at Zurich General Insurance Malaysia Berhad from January 2018 to December 2019, where he was the Chair of the Risk Management Committee and a member of the Audit, Nomination, and Remuneration committees. He also served as Independent Director from Oct 2017 to Jun 2019 at Bank Kerjasama Rakyat Malaysia Berhad, the largest Islamic cooperative bank in Malaysia. He held the Board Chair of the Audit Examination, Board Tender, and Board Financing Committee and member of the Nomination and Remuneration, Investment, and Risk Management Committees.
Encik Wan Zamri’s leadership experience covers the setting up and managing two new takaful operators, board committees chairmanship, as well as a regional leadership role in developing and managing investment and insurance business across 11 countries in Asia Pacific where HSBC operates. He has also provided insurance/takaful consultancy work in Indonesia in 2018.
Fazrin Azwar Bin Md. Nor
Encik Fazrin graduated from the University of Malaya with a Bachelor of Law (LLB) Honours Degree in 1990. He is an Advocate Solicitor and a member of the Malaysian BAR.
Encik Fazrin is currently the Managing Partner of Messrs Azwar & Associates. He is also a chartered member of The Malaysian Institute of Directors and The Institute of Internal Auditors Malaysia
Besides his directorships in private companies, his current directorships in other public companies include Mercury Industries Berhad (INED Chairman), Poh Kong Holdings Berhad (SINED), Benalec Holdings Berhad (INED) and Tong Herr Resources Berhad (INED). Previously, he was also the Chairman of Daya Materials Berhad, and Director (INED) in DPS Resources Berhad, Tek Seng Holdings Berhad, IRE-TEX Holdings Berhad, DK Corporation Berhad and Englotechs Berhad. He also acts as an advisor to several private and listed companies involved in Renewable Energy, Electric Vehicles, IT & Telecommunications, Printing/Publishing and Properties.